2026 Charity:
The 2026 Jeep Freedom Ride will go toward supporting mental health needs for First Responders in memory of Deputy Keidel, a 16-year veteran of the Midland County Sheriff’s Department, by starting a college fund for his 4-year-old son.

We are so honored that the 2026 Jeep Freedom Ride will support the family of a local law enforcement officer who dedicated his career to protecting and serving our community. Proceeds from this year’s event will be used to establish a 529 Plan college fund for his son. A 529 Plan is a tax-advantaged education savings account designed to help cover future education expenses, including tuition, books, room and board, and fees at eligible colleges, universities, trade schools, and vocational programs.